Last week, we launched Sprint’s Unlimited Kickstart, a fifteen dollars a month limited time offer. It was a creative initiative that was intended to test new ways to attract customers who loved their device and weren’t ready to get a new one.
While the consumer response was strong, all good things must come to an end. Unlimited Kickstart ended the night of Friday, June 15.
When we came up with the idea to launch Kickstart, our goal was to do something that would grab the attention of our competitor’s customers. We wanted to “kickstart” people into trying Sprint’s improved network and test new digital capabilities to encourage customers to switch to Sprint
This offer was always intended to be a limited time promotion. Even though Kickstart has gone away, you can trust that Sprint is always looking for ways to encourage wireless users to give Sprint a try and to always offer the best value for customers.