Former skiing champion delivers exclusive video highlights and other unique content and messaging to Sprint customers from Italy
OVERLAND PARK, Kan. — 02/09/2006
Sprint (NYSE: S), leveraging its long-standing relationship with the US Ski Team and US Snowboarding, will feature former moguls skiing champion Jonny Moseley as a Torino correspondent for a series of 60- to 90-second vignettes called the "Sprint Ski Patrol" that will run Feb. 10-26. Moseley also will be featured in two consumer-focused advertisements that will run in 20 markets throughout the country during the same time period.
Through the vignettes, Moseley will give Sprint customers a behind-the-scenes look at life in Torino, life at the Sprint US Ski Team House, freestyle victory celebrations, tips for skiing/snowboarding and team Sprint family and friend interviews. The vignettes will be taped daily from Italy and available to Sprint customers to view the following day on select Sprint phones via Sprint TV(SM) on channel 44. The vignettes also will be available at www.connect2Torino.com.
"Sprint has been involved with the US Ski Team and US Snowboarding for more than a decade, and our company’s financial support helps these athletes train and compete all over the world," said Chad Biggs, manager of sports marketing for Sprint. "Jonny is the ideal person to be the face in Torino for Sprint wireless customers because he’s a well-known champion, he’s extremely dynamic and he appeals to our target audience."
In addition to the vignettes, Sprint customers can view other video highlights from Torino daily on their phones. The highlights will be available Feb. 10-26 on a dedicated Sprint TV channel and is also available to Sprint TV Live subscribers. The channel will be updated daily with highlights of the most exciting and crucial competitions.
Moseley also is featured in two new ski-themed Sprint ads debuting during the same time period. In one, titled "Crevasse," Moseley finds himself in a humorous predicament on the mountain and uses his Nextel phone to walkie-talkie for help. Additionally, Sprint will air two other new consumer-focused ads and three new business-focused advertisements.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of communications services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.